The first page of Google search results receives approximately 71% of the clicks
A study conducted by a company called Moz analyzed click-through rates (CTRs) across various positions on the first page of search results. According to their findings, the first page of Google search results receives approximately 71% of the clicks.
The first result receives around 21% of the clicks.
The second result receives approximately 10% of the clicks.
The third result receives roughly 7% of the clicks.
The fourth through tenth results collectively receive about 33% of the clicks, with the click share decreasing as you go further down the page.
It's important to note that these percentages are estimates based on aggregated data and can vary depending on factors such as the specific search query, user intent, and the presence of other elements like ads, featured snippets, or knowledge panels.
Additionally, Google's search algorithms are dynamic and can evolve over time, potentially affecting click distribution patterns.